Episode 2: Bliss

Skincare company Bliss is looking for an ad campaign to promote their new woman's facial hair removal product, 'Fuzz' Off. Company President Mike Indursky invites two ad agencies -- Los Angeles-based Innerspin and New York's MC² -- to create a print ad and an accompanying campaign of their choosing. The campaign must capture the Bliss voice, which Indursky describes as "the marriage of relevant and irreverence."

Innerspin President Elcid Choi and Chief Creative Officer John Meyer set to work and create a print ad with the tagline "Fuzz Happens," featuring imagery of a woman with a purple mustache. During the pitch, Innerspin also suggests a guerilla marketing campaign in which mustache decals are stuck to bathroom mirrors so woman can take pictures of themselves with the mustache and upload the photos to social media sites.

MC² Founder Ron McMillan and his predominantly female staff run through a number of ideas before coming up with the tagline "Tell Facial Hair to Fuzz Off" and a call to action for their print ad: "1 Step. 2 Swipes. 3 Minutes." In a moment of inspiration, Ron has the idea to enhance their pitch with a video he believes has the potential to go viral: "Fuzz Off: The Musical," featuring mustachioed women singing about the product.

gruizza / Getty Images
Annette Bunch / Getty Images
ballyscanlon / Getty Images
DreamPictures / Getty Images
Fuse / Getty Images
Glow Images / Getty Images
Image Source / Getty Images
Ingemar Lindewall / Getty Images
Irene Miravete / Getty Images
JGI/Jamie Grill / Getty Images
Justin Horrocks / Getty Images
LuminaStock / Getty Images
Bliss Maskot / Getty Images
Mel Yates / Getty Images
Nacho Piédrola / Getty Images
Noviembre Anita Vela / Getty Images
Pando Hall / Getty Images
Peter Dazeley / Getty Images
Bliss quavondo / Getty Images
Bliss Robert Daly / Getty Images
Bliss Ryan Lane / Getty Images
Bliss Thinkstock / Getty Images
Bliss urbancow / Getty Images
Bliss Vstock LLC / Getty Images

http://blogs.amctv.com/movie-blog/talk/2013/08/the-pitch-season-2-episode-2-open-thread Bliss type:title title:bliss shows type:post-type post-type:shows cabbey type:author author:cabbey The Pitch type:show show:the-pitch season2 type:season season:season2 episode2 type:episode episode:episode2 episode type:show-page-type show-page-type:episode EP015398800011 type:tribune-id tribune-id:ep015398800011 /media/ephemeral0/docroot/amctv.com-r7802/live/wp-content/themes/rainbow/page.php type:page-template page-template:media-ephemeral0-docroot-amctv-com-r7802-live-wp-content-themes-rainbow-page-php auto-tagged
  • Newest
    comment-stream childrenof:http://blogs.amctv.com/movie-blog/talk/2013/08/the-pitch-season-2-episode-2-open-thread reverseChronological
  • Oldest
    comment-stream childrenof:http://blogs.amctv.com/movie-blog/talk/2013/08/the-pitch-season-2-episode-2-open-thread chronological
  • Most Replied
    comment-stream childrenof:http://blogs.amctv.com/movie-blog/talk/2013/08/the-pitch-season-2-episode-2-open-thread repliesDescending
  • Most Liked
    comment-stream childrenof:http://blogs.amctv.com/movie-blog/talk/2013/08/the-pitch-season-2-episode-2-open-thread likesDescending
Comments(
childrenof:http://blogs.amctv.com/movie-blog/talk/2013/08/the-pitch-season-2-episode-2-open-thread
)
childrenof:http://blogs.amctv.com/movie-blog/talk/2013/08/the-pitch-season-2-episode-2-open-thread childrenof:http://blogs.amctv.com/movie-blog/talk/2013/08/the-pitch-season-2-episode-2-open-thread type:comment -(user.state:ModeratorBanned OR state:ModeratorDeleted,SystemFlagged,CommunityFlagged) -source:Twitter safeHTML:aggressive children -(user.state:ModeratorBanned OR state:ModeratorDeleted,SystemFlagged,CommunityFlagged) safeHTML:aggressive http://blogs.amctv.com/movie-blog/talk/2013/08/the-pitch-season-2-episode-2-open-thread Bliss type:title title:bliss shows type:post-type post-type:shows cabbey type:author author:cabbey The Pitch type:show show:the-pitch season2 type:season season:season2 episode2 type:episode episode:episode2 episode type:show-page-type show-page-type:episode EP015398800011 type:tribune-id tribune-id:ep015398800011 /media/ephemeral0/docroot/amctv.com-r7802/live/wp-content/themes/rainbow/page.php type:page-template page-template:media-ephemeral0-docroot-amctv-com-r7802-live-wp-content-themes-rainbow-page-php auto-tagged

Next Episode: SquareTrade

the-pitch-episode-203-main-590

A protection plan company wants to raise its profile.

Talk about Episode 2

Discuss This Episode.
Join the discussion ยป

Social Activity: Facebook, Twitter and AMC

((scope:http://www.amctv.com/* OR scope:http://blogs.amctv.com/*) tags:'the-pitch','show:the-pitch','the-pitch')