Lane Pryce is a Partner at the Sterling Cooper Draper Pryce advertising agency. His wife, Rebecca, who becomes homesick after a short stay in New York, lives with their son in their hometown of London.

Lane comes to New York as part of Sterling Cooper's merger with the British firm Puttnam, Powell, and Lowe and distinguishes himself by reducing overhead and raising billings. Despite this success, Lane's bosses bring in a replacement, but a catastrophic accident results in Lane's reinstatement.

Lane's bosses again leave him out of the loop when negotiating the sale of PPL -- and along with it Sterling Cooper -- to the giant agency McCann Erickson. When Don Draper points out that Lane will likely be "thrown overboard" again, the normally cautious executive frees Don, Bertram Cooper, and Roger Sterling from their employment contracts, allowing them to start a new agency and name Lane a partner.

Lane closely monitors SCDP's finances, and though he worries about the agency's dependence on Lucky Strike he declares the first year of business a success. He appeals to Pete Campbell 's  pragmatism after engineering the return of Ken Cosgrove as an account executive. Despite some awkward moments with Joan Harris, Peggy Olson observes the two "basically run this place."

On the personal front Lane's father, Robert Pryce, comes to New York to compel Lane to reunite with his family. Lane refuses to leave and introduces his girlfriend Toni, a black Playboy Bunny, as the reason he's remaining in America. Robert strikes Lane with a cane and steps on his hand until he agrees to return to London.

By the time Lane settles matters in England, Lucky Strike's defection has been announced. Ever methodical, Lane reduces the agency's workforce and arranges a line of credit to keep the agency afloat.

Lane Pryce Quotes