Characters

Joey Baird Played by Matt Long

Joey Baird

Joey Baird is a freelance graphic artist hired by Sterling Cooper Draper Pryce. Joey and Peggy Olson work together on several accounts, including Sugarberry Ham and Mountain Dew. Joey's flouting of office protocol irritates Peggy, as does his dismissal of Don Draper as a drunk, but the two get along reasonably well until Joey disrespects Joan Harris. "We're Creative, and she's an overblown secretary," Joey tells Peggy, who argues that Joan and Lane Pryce "basically run this place."

Ignoring Peggy's advice to be more considerate, Joey sketches an offensive cartoon of Joan and Lane. After Joan discovers the drawing, Peggy orders Joey to apologize. He refuses, commenting that women have no sense of humor. Peggy fires him, holding her ground even after he agrees to apologize. "Well, I was wrong about you," Joey mutters before leaving the office.