Episode 3: Commercial

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Bryan gets behind the camera to direct the Secret Stash’s first commercial. And one customer brings in a fanboy’s dream! Read more...

At Jay and Silent Bob's Secret Stash, Michael asks if the guys have "ever identified with a character, and when they were killed been like 'awww'?" Walt admits he teared up for E.T. Michael goes further: He confesses to full-on crying when E.T. died then qualifies it by saying he was 11. But after doing some quick math, Bryan figures out, Michael was actually 15.

On the Comic Book Men podcast, Walt asks which comic book character the guys would most like to have a drink with. Kevin goes with Sue Richards (The Invisible Woman), Bryan goes with Betty from Archie Comics, and Michael chooses Tony Stark.

At the store, a woman from Staten Island wants to unload a heavy box of comics that her husband, a sanitation worker, found on the curb. The guys discover the collection includes Nick Fury, Agent of the Shield #1, and Invincible Iron Man #1.  Based on research she's done, the seller asks for $1000; Walt counters with $250. When the woman threatens to walk out, Bryan suggests that Walt sell the merch on commission that would earn him 20% of sale price. Walt and the seller now strike a deal.

Later, the team brainstorms for a Secret Stash TV commercial. After some half-hearted debate which includes Walt suggesting that Michael and Ming kiss on camera, Walt finally suggests that they make an intentionally bad ad, "shot on cheesy video, bad graphics popping up." The guys turn to Bryan -- who directed Vulgar -- to shoot it. Bryan agrees, and returns with a beret, sunglasses, and his camera, asking "Who's ready to make a little local history?"

An aspiring comedian arrives to sell his father's Fireside Books. (Fireside Books were the earliest example of multiple comic book issues collected into one book, which Kevin says constituted "the first graphic novels.") After appraising the goods, Mike estimates they'd sell for $415 in store leading Walt to offer $200. Bryan ups it to $300 if the comedian can make Walt laugh. A subsequent Wolverine joke "failed miserably." Walt pays $200.

As the guys get back to filming the ad, Walt brings an energy "not seen since the Crazy Eddie commercials" while Bryan asks Mike to channel "his inner Bettie Paige."

The next seller is a woman with a pink-and-green hairdo, cut to look like a gigantic butterfly. Gathering funds for her art gallery, she's brought in a Transformers Megatron mini-statue. When Walt offers $50, she pouts, "You're breaking my heart, man." Walt ups the offer to $65. Sale!

Filming on the commercial resumes. Bryan brings in a superhero costume for Ming, who will be playing "Price Mite," a villain who evilly marks up products. "You're all smooth," Michael exclaims when he sees the bare-chested Ming in a mask, tights and cape.

Later, things get tense when a bearded man comes in with Marvel Secret Wars, a comic series featuring all the heroes and villains in the Marvel universe plus the first-ever appearance of Spider-Man in his black costume. The seller is looking for much more than Walt wants to pay. "I don't lie to customers," says Walt, who feels the seller has greatly overvalued his collection. After some haggling, the seller walks out only to return moments later to accept the offer.

Now shooting outside the store, Ming, Walt and Michael repeatedly flub a shared line ("You'll walk in a zero, and walk out a superhero!"). Finally, they nail the line, but an old woman walks through the shot, leading Bryan to throw his beret on the ground and stomp on it.

The next seller comes in with a comic book collection of his grandmother's, which finds Walt and Mike putting on latex gloves. The first item displayed is, according to Walt, "a major find": World's Best Comics #1, the first in a series in which Superman teams up with Batman and Robin. Also in the historic collection is Detective Comics #38, a comic -- with the first appearance of Robin -- which Walt says "has gotta be in the top 25 most valuable comics in the world." Walt recommends the seller take the comics directly to an auction house like Christie's. Later, on the podcast, Michael estimates the total value at $750,000.

Finally, the guys show Kevin the final cut of the commercial, which Kevin deems "pretty darn awesome."

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Next Episode: Zombies

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Walt reluctantly lets Ming run a new sales promotion for the Secret Stash based around zombies. Will Ming’s scary idea have even more frightening results then Walt is ready for?

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