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"So much yarn, so little time."
--Season 1,Episode 2: "Ladies Room"
"Who cares?"
--Season 1, Episode 12: "Nixon Vs. Kennedy"
"You're going to need a stronger stomach if you're going to be back in the kitchen seeing how the sausage is made."
--Season 1, Episode 4: "New Amsterdam"
"Mr. Crane, focus, please. We didn’t make you head of television just to shorten your attention span."
--Season 2, Episode 7: "The Gold Violin"
"I met him once. He's a bit of an eccentric, isn't he?'"
--Season 3, Episode 7: "Seven Twenty Three"
"How did you know I was vain?"
--Season 3, Episode 10: "The Color Blue"
A nattily bow-tied iconoclast, Bertram Cooper is a Founding Partner of the Sterling Cooper advertising agency. His office is decorated in a Japanese theme and all who enter, excepting his sister Alice, follow his example by removing their shoes. Although Bert expressed misgivings about relinquishing control of his agency, he eventually voted in favor of a merger with the London-based Puttnam, Powell and Lowe. (The British firm wants to establish a foothold in the U.S. market via Sterling Cooper.) He collects modern art -- such as the Rothko painting in his office -- because it gives him pleasure… and a possible return on his investment.