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"So much yarn, so little time."
--Season 1,Episode 2: "Ladies Room"
"Who cares?"
--Season 1, Episode 12: "Nixon Vs. Kennedy"
"You're going to need a stronger stomach if you're going to be back in the kitchen seeing how the sausage is made."
--Season 1, Episode 4: "New Amsterdam"
"Mr. Crane, focus, please. We didn’t make you head of television just to shorten your attention span."
--Season 2, Episode 7: "The Gold Violin"
"I met him once. He's a bit of an eccentric, isn't he?'"
--Season 3, Episode 7: "Seven Twenty Three"
"How did you know I was vain?"
--Season 3, Episode 10: "The Color Blue"
A nattily bow-tied iconoclast, Bertram Cooper is a Founding Partner in the newly formed Sterling Cooper Draper Pryce advertising agency. A founding partner of the original Sterling Cooper, Bertram expressed misgivings about selling it to the London-based Puttnam, Powell, and Lowe, but eventually agreed to the merger. When PPL is itself sold to the agency McCann Erickson, however, Cooper realizes that he will likely be forced to retire and becomes a partner in the new agency.
Cooper's eccentricity occasionally masks his opportunistic side. When < a href="http://www.amctv.com/originals/madmen/cast/pcampbell">Pete attempts to blackmail Don about his past, Cooper defuses the situation by claiming that he doesn’t care. But when Conrad Hilton's lawyers insist that Don be under contract as a prerequisite for doing business, Cooper plays the card. "Would you say I know something about you, Don?" he asks. "I would," Don agrees. "Then sign," Cooper says.